Steps to Successful Giving Campaigns

At SecureGive, we want to make it easy for your members to donate to your organization. Therefore, we provide the technology for them to make bank card donations on site with a donation kiosk or online through our web product.

True giving success begins long before the computers are purchased. A successful giving campaign begins with a vision. What are you trying to accomplish? Where do you see your organization going? Without a clear vision, your efforts will not produce the results your desire. The very first step is to determine your direction, then you must learn how to communicate your heart, your mission, your vision in ways that people can understand it. People will give if they know what their money is being used to help make the world a better place. People want to be a part of an organization that is making a difference.

How do you do that? The best way to communicate your mission is through stories of life-change. Share testimonies of how a person’s life has been changed. You can do this through letters, newsletters, website stories, or short videos. You Tube is a great tool to use. Make a video and then put a link to that video on your website. Better yet, have the person whose life has been changed share a 5 minute testimony at your next meeting. This will make the giving campaign personal.
Be practical. What are you trying to do? Figure that out and then learn how to communicate your message in a compelling way. Speak vision. Tell people how life can be better with we all join together.
You may think that you have already communicated the vision. Do it again and again and again. Speak vision in various ways.
The new SecureGive software allows you to customize the headers and footers of the giving application. You can use this space to communicate your vision. Recently, one of our organizations had a capital campaign called Imagine. They used their donationkiosk header to communicate the message … Imagine the Possibilities. They began this project in March and reached their first year’s goal in six months. Share the Vision. Make is clear. Make it compelling. People will give when they see and feel the need.
Then, make it easy for them to give with a SecureGive donation kiosk!

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