Understanding EMV: 7 Things You Should Know

We’ve had many questions about the new EMV technology that is coming to credit cards and terminals this Fall.  One of our partners, MinistryLinq, unpacks EMV in a way that’s very easy to understand. Have a look:

Sourced from: blog.ministrylinq.com

EMV chip cards are now being issued on a regular basis. If you have not received an updated debit or credit card with an EMV chip you can expect to receive one soon. Each day more and more EMV cards enter the market and the likelihood of your organization needing to accept these cards for payment increases. In October of this year major card issuers will be shifting the liability of fraud to the party who is least capable of supporting an EMV transaction.  To get you up to speed on how that might affect you, we have put together a list of seven things you need to know as this new technology becomes standard.

1. EMV is a Set of Standards

EMV refers to the standards created by Europay, Mastercard and Visa that dictate how chip based debit and credit cards must work. These standards are behind the scenes details for how transaction data moves and is secured from fraud.

2. EMV is More Secure

EMV chip cards are not the end all be all of security for making payments, but they are a good step in the right direction. The microchips present in cards contain much more information to validate accounts and authorize payments – this technology and additional information makes it harder for criminals to take advantage of stolen card data.

3. We Are Jumping on the Bandwagon

While chip cards are just now being implemented across the United States they have been the norm in the rest of the world for quite some time. Implementing chip card technology here in the US means you can use your cards easily when you travel internationally and it also allows foreigners to use their cards here.

4. EMV Does Not Impact Online Transactions

The microchips are a physical part of your card and helps protect transactions when a card is physically present and used for payment. When purchases are made online the card is not physically used to submit a payment and EMV will not help validate these transactions.

5. EMV Will Shift Liability for Fraudulent Transactions – This May Affect You

In an effort to speed up the adoption of this new standard here in the US the card brands have chosen to implement a liability shift. This liability shift occurs on October 1st 2015 at which point the
organization least capable of supporting an EMV transaction inherits the liability for fraud that may take place

EMV Liability

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