Imagine this – you’re embarking on an important journey; but with 5,000 people. You know where you’re going, but you don’t have the time or bandwidth to keep track of where you are while making sure no one is left behind.
Sounds like a recipe for disaster, right?
That’s the situation most churches find themselves in when they initiate a capital campaign. They have the goal but no infrastructure to make the process manageable.
Capital campaigns are a means for church growth and impact. They can build a much-needed worship space, open new locations, stock a food pantry, and so much more. But they do more than raise funds. They are also ways to foster community, encourage stewardship, and make a lasting difference in the church and the broader community. In other words, capital campaigns are about more than money. It’s a way the vision is realized. A successful and smooth campaign relies in part on the right infrastructure.
So, what do we mean by ‘capital campaign infrastructure’? It’s the software (or collection of software) that provides the foundation for implementing and managing your campaign. It supplies the toolsets to streamline execution from the initial vision to the launch and through completion. It’s all the systems and processes that help you plan, execute, and manage your campaign.
Why is this so important?
First, it gives you a clear roadmap. With the right infrastructure in place, you’ll have the guide rails and proof points to keep your campaign on track. With greater clarity around where you started, where you’re going, and how far you’ve come, you minimize confusion, missteps, and wasted resources. It provides the tools for informed decision-making.
Second, a robust infrastructure can help to get your congregation on board. When people grasp the vision, see a clear path forward, and can easily become a part of it, they’ll feel engaged. When they’re engaged, they’ll dig deep to contribute.
Third, it saves time. Money is a valuable resource to a church, but time is the one thing you can’t get more of. Your capital campaign infrastructure should bring efficiency and ultimately more time your team can invest elsewhere.
What does effective capital campaign infrastructure look like in practice?
A successful capital campaign requires a comprehensive approach, not just from the start date to the final dollars donated, but everything that happens in the lifespan of a campaign.
When done well, it means you’ll be able to challenge your congregation to pledge during a service, walk off the stage while they respond, and see data in real-time displaying their response. It also means every donor can see progress towards their pledge while also seeing how it fits in the campaign as a whole.
A well-structured campaign keeps a clear purpose front and center while making it easy to take action.
To accomplish this, you have to understand the technological needs behind your campaign.
Your capital campaign infrastructure needs to provide three things:
- Real-time analytics and insights for your team. With real-time updates, you can make informed and strategic decisions based on the current status of your campaign. This lets you adjust your strategies accordingly, ensuring the most efficient use of resources and maximizing the potential for success. If you’re trying to monitor pledges, goals, and progress in spreadsheets, you’ll always be behind the curve. SecureGive Campaigns provides full access to a dedicated campaign dashboard with key performance indicators that simplify tracking for you and your team. From goal progress to pledges made to pledge fulfillment to donor involvement, it’s all available with a couple clicks. No matter the platform you leverage, you need real-time analytics and these key performance indicators.
- Real-time updates for your church. Capital campaigns typically start with a lot of energy and excitement, but then they stall. While there is a lot that can be done from a communication standpoint, there are also infrastructure elements to consider. Giving your congregation the chance to see the progress the church is making keeps the goal in focus. This should be featured prominently on your website and kept in real time. While real-time updates to your church body may not seem feasible, SecureGive simplifies this with a widget you can embed in your website. It shows total pledges and total given, making it easy to learn more and participate in the campaign.
- Donor tools that make it simple to manage pledges and gifts. The simpler the process, the more likely people are to donate. But, when it comes to a campaign, easy giving isn’t enough. It must be straightforward for an individual to see their progress, not just the church’s overall progress. If they want to get involved, they need to be able to in a few clicks. Additionally, any time they give, they should see their pledge, how far they’ve come, and how much they have left to fulfill. Oftentimes churches have a large portion of pledges that go unfilled simply because donors don’t regularly think about the commitment they’ve made.
With a robust platform to support your initiative, you have the infrastructure for a streamlined campaign. SecureGive Campaigns is designed to provide the supporting structure needed by the largest ministries in America. Whether you have 100 people pledging or 10,000, you need a toolset to easily manage them all.
Infrastructure that enables you to seamlessly execute your campaign is more than convenience; it’s a game-changer. It minimizes error and waste, gives you a constant pulse on progress, and equips informed decision-making.
In the end the success of your church’s capital campaign isn’t merely about reaching a financial target; it’s about bringing people together towards a common goal and making a lasting impact.